Guides

Engagement and SEO

Getting a finished video seen, from length and delivery to embedding and the search basics that help the right people find it.

Start with editing, exporting and getting your video found. It covers the edit, captions and what Google needs before it will show your video in search, including why a video needs a page of its own. Then read how long should a video be, which is about judging length by what the viewer needs rather than by the clock. Both are written for small teams publishing on their own website as well as on YouTube and social.